PRODUCT PACKAGING plays a very crucial role in the sales of a product. The product’s marketing and advertising finally comes to the packaging of the product, weather it communicates the benefits of the product clearly and reaching the right audience. With the consumerism rapidly increasing around the world product packaging design is definitely the most important aspect to drive sales. There is proven research that shows that people buy products in supermarkets trusting the message communicated on the packaging and the impact they have on the colors and images used in packaging.
With enough said, let’s dive in and find out how to showcase your product with outstanding product packaging design and improve your business.
So, how to Get an Outstanding Product Packaging Design?
YOU DO WANT YOUR PRODUCT TO STAND out from the cluster of other products. But, how to do that? There are some things to consider before you even start your designing process or give the whole project to a packaging design agency. Some of the packaging design companies takes the full responsibility of delivering the whole packaging and some who don’t like to spend so much tend to give it to freelance designers to cut the cost. In this case it is better to have an understanding of the whole process on your own.
So, let’s have a look at what all things to consider to make your product packaging outstanding.
Keep your Brand Identity in mind.
The identity of the brand starts with the logo and colors that can be used in your designs. You might wonder what this has to do with packaging. Well, it is important. Branding and packaging go hand in hand.
You might not have only one product; you might have more products in line. When this happens, you should not lose your brand identity with different types of colors and packaging styles.
So before starting the design process it is smart to set some ground rules on what all colors to be used, should the design be minimalist or very impactful, is it a natural product, is it going to be recyclable etc. A consumer registers a product well subconsciously if the product follows a same design language.
Take coca cola for example, they have the same red for all their brandings and they don’t change the colors or styles they follow. This helps to register the brand in people’s mind easily.
Type of Packaging Design That Is Easy for Mass Production.
You should take the number of products that you are going to manufacture. Is it going to be in huge numbers or is it only a considerable number of products? Depending on this you can decide weather your product packaging should be an easy box type or a creative packaging design with a unique shape.
Basic types of packaging are easy to manufacture. Products with unique styles has to be done with utmost precision to avoid any errors during production.
Try to make your packaging as production friendly as possible.
Designed by Nicolas Rudy
Defining the Choice of Materials.
Printing comes next after designing is completed. This is where your design comes to life.
To make this process simpler you should have a fine idea about the material the design is going to be printed. Oil products uses foil sheet to print the labels so the print is not affected by oil leakage. Same goes for other foods, beverages, etc.
It also depends upon the weight of the product and it has to be transport friendly. Weather it is resistant to all weather conditions and so on.
Some designers tend to make their designs in RGB and send it for printing. After printing the colors change as it prints in CMYK. So, during the designing it is always better to start in CMYK itself.
The packaging process involves these steps.
Getting inspiration for your Product Packaging Design
The design of the packaging is vital as this is the element that captures the consumer. People don’t have enough attention span to read out all the ingredients and benefits of your product so it should be very evident for the customer with just a glance of your product.
For this the best way to attract the customer is to understand the product and use images, fonts and colors in a very eye catchy way. For some products the use of very bright colors and popping out fonts work well.
Take natural oriented products, for this earthy colors and a minimal design works like a charm. Including design elements like different shapes creates a contrast in designs. It all depends upon how well you composite the design with an eye pleasing balance.
You get many ideas from researching about the product features or ingredients and you will be surprised to how much ideas you get after researching. It is always good to create a moodboard before starting the design process. Basic research in pinterest and google is a good starting point to create a moodboard. This helps to look back at the moodboard during designing and get some ideas.
Present Your Designs Using Mockup’s
Mockup designs are the best way to find out how your packaging will look like in real life. It gives you a glimpse of how the end product will be.
There are many free resources to download mockups and use it with just replacing your designs to see the final result. Some designers make a whole brand identity design and use showcase the whole designs with brand identity mockup. This gives a wholesome look and feel to it.
Designed by mockup3dfree.com
Final Thoughts.
CREATING A PRODUCT AND LAUNCHING IT is a learning process where you get to learn a lot. Keeping these basic thoughts in mind one can get product packaging design ideas with ease. These tips help you to eradicate the unnecessary hurdles that might come during the production of the product as a whole.
The perfect product packaging is the first step to creating an outstanding product that actually drives up the sales and help grow the business.
So, start creating great designs and see them in real life!
Outstanding Product Packaging Design Ideas For Your Business
PRODUCT PACKAGING plays a very crucial role in the sales of a product. The product’s marketing and advertising finally comes to the packaging of the product, weather it communicates the benefits of the product clearly and reaching the right audience. With the consumerism rapidly increasing around the world product packaging design is definitely the most important aspect to drive sales. There is proven research that shows that people buy products in supermarkets trusting the message communicated on the packaging and the impact they have on the colors and images used in packaging.
With enough said, let’s dive in and find out how to showcase your product with outstanding product packaging design and improve your business.
So, how to Get an Outstanding Product Packaging Design?
YOU DO WANT YOUR PRODUCT TO STAND out from the cluster of other products. But, how to do that? There are some things to consider before you even start your designing process or give the whole project to a packaging design agency. Some of the packaging design companies takes the full responsibility of delivering the whole packaging and some who don’t like to spend so much tend to give it to freelance designers to cut the cost. In this case it is better to have an understanding of the whole process on your own.
So, let’s have a look at what all things to consider to make your product packaging outstanding.
Keep your Brand Identity in mind.
The identity of the brand starts with the logo and colors that can be used in your designs. You might wonder what this has to do with packaging. Well, it is important. Branding and packaging go hand in hand.
You might not have only one product; you might have more products in line. When this happens, you should not lose your brand identity with different types of colors and packaging styles.
So before starting the design process it is smart to set some ground rules on what all colors to be used, should the design be minimalist or very impactful, is it a natural product, is it going to be recyclable etc. A consumer registers a product well subconsciously if the product follows a same design language.
Take coca cola for example, they have the same red for all their brandings and they don’t change the colors or styles they follow. This helps to register the brand in people’s mind easily.
Type of Packaging Design That Is Easy for Mass Production.
You should take the number of products that you are going to manufacture. Is it going to be in huge numbers or is it only a considerable number of products? Depending on this you can decide weather your product packaging should be an easy box type or a creative packaging design with a unique shape.
Basic types of packaging are easy to manufacture. Products with unique styles has to be done with utmost precision to avoid any errors during production.
Try to make your packaging as production friendly as possible.
Designed by Nicolas Rudy
Defining the Choice of Materials.
Printing comes next after designing is completed. This is where your design comes to life.
To make this process simpler you should have a fine idea about the material the design is going to be printed. Oil products uses foil sheet to print the labels so the print is not affected by oil leakage. Same goes for other foods, beverages, etc.
It also depends upon the weight of the product and it has to be transport friendly. Weather it is resistant to all weather conditions and so on.
Some designers tend to make their designs in RGB and send it for printing. After printing the colors change as it prints in CMYK. So, during the designing it is always better to start in CMYK itself.
The packaging process involves these steps.
Getting inspiration for your Product Packaging Design
The design of the packaging is vital as this is the element that captures the consumer. People don’t have enough attention span to read out all the ingredients and benefits of your product so it should be very evident for the customer with just a glance of your product.
For this the best way to attract the customer is to understand the product and use images, fonts and colors in a very eye catchy way. For some products the use of very bright colors and popping out fonts work well.
Take natural oriented products, for this earthy colors and a minimal design works like a charm. Including design elements like different shapes creates a contrast in designs. It all depends upon how well you composite the design with an eye pleasing balance.
You get many ideas from researching about the product features or ingredients and you will be surprised to how much ideas you get after researching. It is always good to create a moodboard before starting the design process. Basic research in pinterest and google is a good starting point to create a moodboard. This helps to look back at the moodboard during designing and get some ideas.
Present Your Designs Using Mockup’s
Mockup designs are the best way to find out how your packaging will look like in real life. It gives you a glimpse of how the end product will be.
There are many free resources to download mockups and use it with just replacing your designs to see the final result. Some designers make a whole brand identity design and use showcase the whole designs with brand identity mockup. This gives a wholesome look and feel to it.
Designed by mockup3dfree.com
Final Thoughts.
CREATING A PRODUCT AND LAUNCHING IT is a learning process where you get to learn a lot. Keeping these basic thoughts in mind one can get product packaging design ideas with ease. These tips help you to eradicate the unnecessary hurdles that might come during the production of the product as a whole.
The perfect product packaging is the first step to creating an outstanding product that actually drives up the sales and help grow the business.
So, start creating great designs and see them in real life!